Today’s consumers have come to expect a modern digital experience, and a key part of that experience is the ability to place orders from their mobile devices. So, it’s not too shocking that adding mobile ordering to your foodservice program can help increase sales.
You may be surprised, though, to find out just how much of an impact it can have. Consider The Nutrition Group (TNG), for example. After taking their menus digital with the Nutrislice digital menu platform, they added the Nutrislice mobile ordering app, which increased ticket sizes and expanded the customer base resulting in an increase in sales.
It’s an impressive story
TNG has provided customized foodservice management, primarily to K-12 school districts, for 40 years. But, the company was struggling with nutrition information: how to get it to their customers, and how to make sure it was accurate. They had been providing nutrition details in spreadsheets, which required their customers to sift through data — not a great customer experience. They learned about Nutrislice through one of their new clients, and recognized immediately that it was a solution to their struggle. TNG implemented the Nutrislice digital menu platform in 2017 for a more modern, efficient approach to providing meal and nutrition information to their customers. Soon after, they realized that adding the Nutrislice mobile ordering app could take their foodservice program to the next level.
TNG rolled out the Nutrislice mobile ordering app to deliver a convenient customer experience that allows parents and students to customize their meals and order ahead to avoid lines. It paid off. TNG has seen a 20% increase in sales, up to 40% higher ticket sizes, and an expanded customer base. Mobile ordering can be a simple way to provide customers with the digital experience they’ve come to expect in all areas of their lives. And as TNG’s experience shows, the payoff for your business can be powerful.As TNG President Nancy Cole said, “Our customers have come to expect the experience they have in many restaurants, in which they order foods ahead of time and have things customized the way they want them. We realized that the Nutrislice ordering app could provide that service to our customers, and we knew it was something we wanted to try.”
Going mobile pays off
