If you’ve been reading our blog recently, you've learned a lot about why digital signage helps your operation thrive, and why manually maintaining your screens just doesn't cut it.
And while you know you need digital signage, and you know you don't want those headaches of a manual process, there's still a small portion of your brain that's hesitant to make the leap.
That's understandable! Implementing digital signage is a big step forward for your operation, but that doesn't mean you can let minor hang-ups hold you back.
Let's go over three common objections to finally adopting digital signage, and why they’re easy to overcome:
Objection #1: It's too much work overall.
Reality: Good digital signage software is easy and pain-free to understand and use.
One of the biggest objections to adopting digital signage for your operation is how much perceived effort there is in selecting, learning, and implementing new technology. While this can be true with some software, the best solutions will have an easy, step-by-step process for onboarding that requires little to no technical skills.
In fact, if you’re worried about learning new technology, you should look for signage software that’s supported by a competent implementation team to get you off the ground running. They should become your valued partner to provide hands-on product training and consulting to help you achieve your signage goals. This type of support will make onboarding as pain-free and simple as possible, so you can go back to doing what you do best: taking care of your customers.
You should also consider software that integrates directly with your current tech stack, or a solution that lets you sync data from another program (like your menu management system) so you can design and push that information to beautiful, customer-facing screens without extra work or double the data entry, resulting in robust digital signage that goes beyond just menus with nutritionals, allergens, and more.
Finally, a good digital signage solution will give you out-of-the-box templates that you have complete control over. Your team should be able to edit layouts and content right from the software with easy to use modules such as videos, message tickers, text, clocks, HTML embeds, and more. Additionally, if you have unique visual concepts you want to achieve, your digital signage software company should provide custom design consultations and services to help you reach those goals.
In the end, putting in a little bit of effort up front to learn new digital signage software will actually simplify your workflows in the long run, saving you hours of time and money. Which leads us to…
Objection #2: Digital signage is too expensive.
Reality: Digital signage solutions are more affordable than you might think.
You might also be of the mindset that digital signage is too expensive for your operation to even consider. However, when you compare the cost of digital signage to not having it, you’ll see it’s far better to invest in it now than continue to lose money in the long run.
Think about how much money your operation loses on a daily, weekly, even monthly basis when your menu boards don’t attract as many customers as you’d like. Think about the cost of labor your team loses trying to manually manage and update static or print menus (not to mention the extra costs you might incur if things don’t work correctly). And even if you have digital signage, think about how much you have to pay every time you want to make a change to designs you don’t directly control.
This is why the right digital signage software is 100% worth the investment. A centralized content management system can help you reduce operational efforts by streamlining your menu creation and publishing, marketing promotions, and branding. You won’t have to pay to make simple changes. Plus, you’ll save even more time and money with features like menu cycles and content scheduling.
Overall, the upfront cost of digital signage isn’t much to blink at when you account for the labor you’re using to maintain and update your current content.
Objection #3: I don't need anything new -- my static signs and advertising work just fine.
Reality: Digital signage will create a better customer experience than any type of menu board.
Finally, if you’re of the opinion that traditional forms of menu boards (like chalkboards, magnetic signs, or even digital boards without menu integrations) are good enough, we have some news for you: they really aren’t. In fact, dynamic digital signage is the only way to create a modern, engaging customer experience that’s also flexible enough to work for your operation in any situation.
Consider some of these stats about the impact of digital screens in foodservice:
- Digital signage captures 400% more attention than static signs.
- 59% of people who see a digital sign want to learn more about what’s shown on it.
- Screens can boost customer satisfaction by nearly 46%, while helping increase repeat customers by 32.8%.
- Digital signage can decrease perceived wait times by 35%.
Additionally, you can use digital signage to promote other information your customers may care about. For example, you can make their experience better by sharing weather information or the latest news; you can even customize your content based on location, time of day, customer demographics, and many other attributes.
So is digital signage really worth it, despite the effort, costs, and upgrades from your old system? Yes, it absolutely is! You'll have fewer operational headaches and overall costs in the end, and your screens will create the best experience for your customers, always.
We don’t think you’d object to Nutrislice Showcase, our digital signage solution! Sign up below for a free demo to see how it can help you: